Recently, students from our Year 12 Business Studies class attended a Marketing Workshop at Taronga Zoo.
It was a nice sunny day, where students were exposed to a variety of marketing strategies used by the zoo as well as the influence of direct and indirect competition of the zoo.
Seeing how these marketing strategies are applied in a real-world setting, especially in a non-traditional business like a zoo, provided valuable insights.
This experience inspired students to think creatively and consider diverse career paths in marketing and business.
